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Making multi-channel strategies work in a large organization
A new direct channel of distribution was underperforming, despite significant investment in infrastructure and resources and eager customers. We were asked why.
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Breaking out of traditional markets using analytics to inform strategy
New products meant that this client could serve customers beyond their traditional markets. The question they asked us was: Where should we go . . . first?
Implementing complex go-to-market strategies: Two companies, one joint solution
Measuring the impact of marketing investments can be a challenge for any company. When it's two companies going to market jointly the challenge grows exponentially.
How to Measure Marketing: An age-old and ongoing question
Measurements for marketing are both numerous and often irrelevant. Connecting measures to both strategy and tactics is required.
Silo-busting the constructive way
Poor marketing and sales productivity were dramatically impacting this client's ability to reach its full market potential. The questions they asked us: Why is productivity so low and how do we fix it?
Setting the stage for successful large-scale change
Two large countries convinced they had unique challenges. Nearly 30 smaller countries struggling for visibility. Nearly 1,000 marketing, sales and service people often working at cross-purposes . . .
Successfully implementing a large-scale change initiative
Defining necessary change, no matter how thoroughly, is less than half the battle. Commitment to implementation is essential.
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