home

Register : Login

25 Latest Articles

Current Articles | Archives | Search | Syndication

Making multi-channel strategies work in a large organization

A new direct channel of distribution was underperforming, despite significant investment in infrastructure and resources and eager customers. We were asked why. 

Read More...

Breaking out of traditional markets using analytics to inform strategy

New products meant that this client could serve customers beyond their traditional markets. The question they asked us was: Where should we go . . . first?

Read More...

Implementing complex go-to-market strategies: Two companies, one joint solution

Measuring the impact of marketing investments can be a challenge for any company. When it's two companies going to market jointly the challenge grows exponentially.

Read More...

How to Measure Marketing: An age-old and ongoing question

Measurements for marketing are both numerous and often irrelevant. Connecting measures to both strategy and tactics is required.

Read More...

Silo-busting the constructive way

Poor marketing and sales productivity were dramatically impacting this client's ability to reach its full market potential. The questions they asked us: Why is productivity so low and how do we fix it?

Read More...

Setting the stage for successful large-scale change

Two large countries convinced they had unique challenges. Nearly 30 smaller countries struggling for visibility. Nearly 1,000 marketing, sales and service people often working at cross-purposes . . .

Read More...

Successfully implementing a large-scale change initiative

Defining necessary change, no matter how thoroughly, is less than half the battle. Commitment to implementation is essential.

Read More...

Previous Page | Next Page

  
Registration










Indicating your interests will enable us to serve you tailored content.














Register     

  



Click below to visit other parts of our site

  
  
  
  
  
©2001 - 2013 Change Strategies Inc. All rights reserved. Privacy StatementTerms Of Use