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Below you'll find things we're thinking about. The topics are, for the most part, directly related to customers, the challenges and rewards of being customer focused and how your customer-facing organizations can do it. Some of these thoughts reinforce what you already know. Others, we hope, will challenge you.

We welcome your comments on what we're thinking and your participation in helping to advance that thinking. Please post a comment on any of our posts.

If you would like a feed of these posts, click on Syndication and select the categories or authors you are interested in.

  
25 Latest Articles

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P10 - Marketing & Marketing Management

Friday, November 21, 2008

Soap and Search - Change and Innovation at new and different levels

Wednesday’s Wall Street Journal reported that soap giant, Proctor & Gamble, and search giant, Google, have been involved in a job swap program designed to help each figure out how to leverage the other’s strengths for mutual and individual benefit

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Friday, November 21, 2008 11:36 AM by Bill Heenehan
4531 Views : 0 Comments

Thursday, August 14, 2008

Blur Redux

In June I wrote about the need for clarity in the roles of marketing and sales. I told the story of having encountered four recent college graduates. The story continues and I think it's instructive.

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Thursday, August 14, 2008 9:45 AM by Bill Heenehan
4586 Views : 0 Comments

Monday, June 16, 2008

The marketing and sales blur

Here's some "grandmother" research for you.

The graduation season has just ended and, at the risk of giving away my age, I have a number of nieces and nephews who graduated from college this year. The good news is that, despite a tough economy, they are all gainfully employed (more on why this is the case in another post). So what’s the problem? Of the four people who said they had a marketing job, only one actually has one.

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Wednesday, August 13, 2008 11:43 AM by Bill Heenehan
5258 Views : 0 Comments

Wednesday, May 21, 2008

CMO Council Weighs In

More evidence that companies still don't get it

The Chief Marketing Officer Council has published the results of a recent study that, yet again, demonstrates that companies simply don't have a handle on who their customers are, never mind what relationships they have with them.

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Monday, April 21, 2008 5:05 PM by Bill Heenehan
2439 Views : 0 Comments

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What We're Thinking

Click on a category below for blog posts associated with the category

CUSTOMER RELATIONSHIPS
BUYING CYCLE
CUSTOMER - FACING STRATEGIES
BEST WAYS TO SERVE THE CUSTOMER
YOUR PEOPLE
CHANGE
ACCOUNTABILITY
INNOVATION
PROCESS AND TECHNOLOGY
MARKETING & MARKETING MGMT
ALL ENTRIES


 

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