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Books and Articles of Interest


Below is a list of books and articles we have in our libraries. They are listed alphabetically. To see only those books and articles associated with a category, click on the category you are interested in on the right. Those books and articles that we have reviewed have an icon inviting you to read the review.

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P10 - Marketing & Marketing Management

Beyond the experience economy

Authenticity - What Consumers Really Want
by James H. Gilmore and B. Joseph Pine II
2007 Harvard Business School Press

The authors of The Experience Economy carry their macro economic theories to the next level. Interesting and, we suppose, plausible. Some may think it carries a reasonable concept well beyond its reason.

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Understanding disruption

The Innovator's Solution - Creating and Sustaining Successful Growth
by Clayton M. Christensen and Michael E. Raynor
2003 Harvard Business School Press

Source of the disruptive innovation concept. Definitely worth reading.

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Disgusting mess or description of the challenge

Meatball Sundae
by Seth Godin
2007 Portfolio

The answers are: Yes. Yes. No. Yes.

The questions are: Is Seth Godin’s book, Meatball Sundae, thought-provoking? Yes, absolutely. Is it entertaining? Yes. Is he right? No, at least not in the underlying premise which drove the title. Should you read this book? Yes, with an understanding of why the underlying premise is wrong.

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Keeping it simple

The Power of Simplicity - A Management Guide to Cutting Through the Nonsence and Doing Things Right
by Jack Trout
1999 McGraw-Hill

Jack Trout is one of the best marketing thinkers on the planet. He's the author of highly respected books on strategy and positioning. You'll find those on the shelf as well, but I've kept this one there because in a complex world it's good for grounding. Trout reminds us that, at its core, a complex world can be boiled down to a manageable set of really pretty simple concepts.

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