Consistent and complementary strategies implemented across the organization strengthen customer relationships and drive more business, profitably.
Use the common definitions and consistently available pieces of information for analysis and as the basis for strategies and strategic decisions which have at their heart a deep understanding of the customer.
These definitions add to the common language, which already includes the buying cycle. Finding customer information, sharing the results of analysis widely throughout the organization and using them to drive strategies and decisions all create the foundation of a customer-focused organization. Rather than restrict individual functional strategies, this common language and consistent practice enhance those strategies and their potential success by creating common ties that bind all actions with customers and increase their profitability.