Base all customer-facing strategies on a common understanding of the customer

14 Oct 2019


Do you use what you know about your customers?Do you use what you know about your customers?

Consistent and complementary strategies implemented across the organization strengthen customer relationships and drive more business, profitably.

3. Use

Use the common definitions and consistently available pieces of information for analysis and as the basis for strategies and strategic decisions which have at their heart a deep understanding of the customer.

These definitions add to the common language, which already includes the buying cycle. Finding customer information, sharing the results of analysis widely throughout the organization and using them to drive strategies and decisions all create the foundation of a customer-focused organization. Rather than restrict individual functional strategies, this common language and consistent practice enhance those strategies and their potential success by creating common ties that bind all actions with customers and increase their profitability.


Setting the stage for successful large-scale change
Two large countries convinced they had unique challenges. Nearly 30 smaller countries struggling for...
How to Measure Marketing: An age-old and ongoing question
Measurements for marketing are both numerous and often irrelevant. Connecting measures to both strat...
Breaking out of traditional markets using analytics to inform strategy
New products meant that this client could serve customers beyond their traditional markets. The ques...
Making multi-channel strategies work in a large organization
A new direct channel of distribution was underperforming, despite significant investment in infrastr...
©2001 - 2013 Change Strategies Inc. All rights reserved. Privacy StatementTerms Of Use